How Does Instacart Make Money?

218% hike in Instacart app users in just one week! Because, the fear of catching Coronavirus has forced people to shy away from the public, making Instacart their first choice for grocery shopping. Consumers who never believed they would shop online have now popularized this grocery delivery service platform. But, the question arises how does Instacart work? How does it make money? What can you learn from this established startup to develop your own grocery delivery mobile app? Let’s find out.

What is Instacart?

How Does Instacart Work?

How Does Instacart Work for Users?

• End-user/customer sign up on the app or website
• Customer browse goods from their choice of local grocery stores
• Adds their preferred goods to the virtual shopping cart
• Add the address and other details and make a payment
• The mobile application notifies the shopper of a list of goods
• Once the shopper buys and delivers the goods, the user may give a tip to the shopper

How Does Instacart Work for Drivers and Shoppers?

• Full-time shopper and in-store shopper both register and create a profile on the app or website
• Both shoppers receive orders on their smartphones via notifications
• Both shoppers pick up the ordered items manually and put them in the bag
• Full-time shopper or employee delivers the items to the customer, while in-store shopper does not deliver the stuff but make sure that stuff is ready to pick up, as they are in-store employees only
• Once their hours are completed, the admin of the platform offers a payment to both shoppers

For Stores

• Grocery store owners make a partnership contract with Instacart
• Store owners list their groceries and sell them on the app
• They also promote and advertise their business on the platform frequently

How Instacart Makes Money?

Instacart Revenue Model

• Delivery Charges: Any order delivered above $35 by Instacart is subject to a standard delivery fee of $3.99 for scheduled or 2-hour shipment and $5.99 for 1-hour shipping. Orders under $35 are paid with daily or 2-hour shipping at $7.99 and a 1-hour delivery fee at $9.99. Such delivery fees are distributed between both the store and the company.
• Membership Fee: It encourages its users to access an annual membership. By just spending $99 for a year, consumers can get unlimited delivery on any orders over $355 for a whole year.
• Payments From Grocery Partner: It offers retail stores a portal to market their items. They charge these partners a fee in exchange for the same. The fees are calculated on the basis of the store’s earnings. The company earns about 3% of the price on each order as a fee for managing fees, sorting orders, and supporting the shop.
• Mark-up Price: Any shops selling their goods on Instacart give the same prices as their in-store prices, but there are few shops listed on Instacart that have a mark-up of 15% higher than their in-store prices. The revenue from these mark-up prices heads to Instacart, which makes customers pay for them.
• Advertisement Placement Charges: These are normally charged for supporting the shops, for the facilities in exchange. For instance, you see some advertisements and promotions when you open the application, and certain shops always appear at the top. This is because of the placement fees charged by this app through these retailers.

How to Make Money as an Instacart Shopper?

• You just need to be 18 years old
• Must be able to lift 30-plus pounds
• Have a smartphone
• Have a saving account

• Download the Instacart shopper application
• Attend an in-person orientation (on-boarding process)
• Complete the documentation and background check process
• Register your Instacart payment card

how much do Instacart shoppers make? (Full-time shopper vs. In-store shopper) full-time shoppers in-store shoppers

How Much Does it Cost to Deliver Groceries by Instacart?

• Delivery Charges: Just like Amazon, Flipkart, and many other websites, the first purchase will be free of shipping charges. If a customer signs up for “Instacart Express Membership” for $99 for a year or $9.99 for a month, he/she can avail of free deliveries for all purchases on orders above $35. If a customer without Instacart express membership needs a same-day delivery service will be charged $3.99 for orders above $35.

• Grocery Charges: The prices of grocery stores’ goods on the website have nothing to do with Instacart. It is decided by individual retailers. In addition, you will not always get to take advantage of all the deals in the store. Sales on this platform are open to you, but a special section of coupons could still be available for your store of choice, where you can conveniently browse and purchase.

• Tipping costs: Most people don’t want to leave their homes right now, and since the Instacart shoppers are doing their job to help them, the company roughly pays 20% of the tip to their shoppers. And it is highly encouraged.

Increased Demand for Instacart During Coronavirus

Instacart hiring personal shoppers about 250,000 overnight

$17.7 billion

Unique Features of Instacart App

1. User Profile

   This feature helps customers to add their address content and billing information, as well as set potential purchasing preferences. Order history from grocery stores, coupons, loyalty discounts, and gift cards should all be offered for robust customer service.

2. Product Search

   Product search provides a smoother way for shoppers to discover what they want on the home page itself. Highlight the most important grocery stores’ items so that clients can filter outcomes by attributes such as price and color. Filtered product quest lets you optimize visibility and build more purchasing options through all of your inventory.

3. AI-powered Search

   Recently, the Instacart app introduced AI-powered search into their mobile application. This feature offers answers to their customer’s questions. With the power of AI, customers of Instacart are now able to discover new ideas or suggestions. Integration of AI-powered search level-ups the personalization game of their app and improves customer experience. You can also integrate ChatGPT into your mobile app.

4. In-app Payment

   This function is to offer as many customer payment options as possible. Cash, credit or debit cards, wallets, vouchers, coupons, and gift cards. When the order is received, send the invoice to the customer and link the order record to the history of orders.

5. Checkout

   This feature includes functionalities like,
   • View and edit local grocery products and whole foods
   • Apply coupon codes, if any
   • Set tip for shopper or delivery person
   • Select delivery time schedule including date
   • Add payment and contact details
   • Pay and confirm the order

6. Track Orders

   Using GPS tracker (tracking technologies) or any other location-based app solutions, allow your customers to track their order delivery and area. This will allow them to be happy without concerns and go on their day, enriching the trust.

7. Product Recommendation

   You can provide customers with product recommendations based on their past shopping habits. Because more than 50% of smartphone users are likely to buy products from relevant recommendations on products.

8. Admin Panel

   This function helps the admin to manage their business operations like,
   • Handle shoppers and customers
   • Track area & manage delivery orders
   • Activate & deactivate shopper accounts
   • Manage stores and partners
   • Generate reports on service

9. Shopper Panel

   To monitor the account, signify availability, and track earnings, each approved shopper will get access to the shopper panel of the website, or mobile apps. This helps shoppers to track their daily, weekly, and monthly orders in an organized way.

Pros and Cons of Instacart

Conclusion

the app development company for startups and entrepreneurs